In this video, Paul Lancaster (Founder, Newcastle Startup Week) gives a short review of one of the most famous books of the past 15yrs, explaining how most people who haven’t read it misunderstand the ideas within but once you know what they are, how you can use them to inspire both yourself & other people!
He also explains what our ‘Why’ is, ‘How’ we’ve been demonstrating it over the past 5yrs (through our Startup Week activities) & ‘What’ we’re trying to do next on our TRYBES page.
If you like the sound of ‘Start With Why: How Great Leaders Inspire Everyone To Take Action‘, order your copy on Amazon here.
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