[VIDEO] The Super Power of Creative Businesses with Corinne Lewis-Ward (Powder Butterfly)

In this video, Corinne Lewis-Ward (Founder & Managing Director, Powder Butterfly) & Paul Lancaster (Founder, Newcastle Startup Week) discuss the importance of creative & cultural businesses to the local economy, not only in direct trade but in attracting visitors & encouraging people to stay or relocate from other areas because they offer something unique that they can’t find anywhere else in the world.

With a particular focus on Newcastle & Gateshead, they also talk about how creative businesses provide an emotional response & connection to the places they are from that resonates at a deeper level than other types of business & why public sector leaders & policy makers should do more to champion, support & promote local homegrown creative businesses instead of other sectors or just trying to attract big ones from other regions.

Corinne’s Powder Butterfly business ‘Connects people with the places they love through beautifully handcrafted gifts & prints.’ It also offers bespoke corporate gift & award design & fabrication services. She prides herself in the production of high quality, unique bespoke gifts & awards for organisations & also provides private commission services. Products for both corporate & private commissions include sterling silver cuff links, pendants & laser cut & etch items as well as silk scarves & ties. Find out more at www.powderbutterfly.com

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