The inspiration for Marisol Marcin's company plan struck in 2020 amid the height of the COVID-19 epidemic. As the academic community acclimated to connecting digitally in the classroom, the Binghamton University professor realised she already understood how to use videoconferencing to assist students in acquiring natural language.

Marcin established a collaboration with Instituto Caro y Cuervo in Colombia, a famous language, philology, and linguistics centre that offers many master's degrees while working in Binghamton's Department of Romance Languages and Literatures. 

As a member of the group entrusted with rewriting the New York State standards for foreign languages, Marcin is aware of the critical shortage of public school language instructors. She founded the Lenguas Club (Languages Club), intending to assist present classroom instructors in achieving their teaching objectives while enhancing students' competency. Her programme employs technology to educate students in Spanish language and culture through virtual small group conversation sessions taught by a native speaker from Instituto Caro y Cuervo.

Lenguas Club is conducting its first pilot programme with high school students in the Binghamton City School District this semester, less than two years after the basic concept was developed.

The district chose a three-day programme with a discussion club, a language lab, bi-weekly deep dives, curriculum alignment, and assessment reports. On days when there are no virtual sessions, students study with their classroom teacher to strengthen their language learning. Marcin thinks that if the company expands, he can provide languages other than Spanish and English and that future users would include both individuals and corporations.