Master Digital Marketing & Data Analytics with Mediaworks & York St John University

Gateshead-based Mediaworks (one of the UK’s leading digital marketing agencies) have teamed up with York St John University to create a unique new Digital Marketing & Data Analytics Masters course.

The online course is comprised of 5 modules running consecutively over an 18 month period, starting in w/c 25th October 2021:

  • Module: Strategic Thinking in Digital Marketing
  • Module: Driving Insight from Data Analytics
  • Module: Communicating in the Digital Age
  • Module: Digital Change, Innovation & Disruption
  • Module: Capstone Project

Delivered online (with the option of attending residential events at different UK locations throughout the year), the course is designed with professionals in mind, meaning that accessing the course has been made easy & flexible for all learners.

Content is delivered by both academics & industry experts & is designed to be applied as the learner progresses through each module.

Successful completion of the course results in the title of ‘Master of Science in Digital Marketing & Data Analytics’ & is celebrated at an awards ceremony held at York Minster.

How is the course delivered?

The York Business School Masters in Digital Marketing & Data Analytics programme brings together relevant contemporary academic theory & research with practical understanding of activities within organisations. Much of the learning is developed through the establishment of online collaborative learning communities of programme participants & tutors & you will become part of that community of learning. Solutions to real problems are suggested, discussed & analysed within the learning community with the support of tutors & fellow professionals through the following modules:

Doing this course will help you understand the value of & methods for determining return on investment of internet marketing programs, as well as online visitor & buyer behaviour, customer journey mapping, mobile marketing & social media. It will also enable you to develop a critical understanding of the issues relating to digital marketing which will enhance your skills to develop sustainable individual & organisational potential.

Entry requirements are a 2:2 or above at undergraduate degree level or equivalent OR relevant work experience within the past 2 years.

How much does it cost?

The course costs just £9,000 for full-time UK, EU & International students & you will receive £200 of Amazon vouchers if you enrol at before 25th October!

(You can take advantage of the Government-backed postgraduate Master’s Loan which is available to help learners pay. Find out more at

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