In this video, Zaid Hisham & Paul Lancaster discuss how good design isn’t about what looks good, it’s what makes something effective in achieving the desired end result.
They also talk about how to optimise your work & your life to achieve your goals, what excites & frustrates designers, how Starbucks is like Disney for coffee lovers & how Zaid is now using his skills to help other people discover what their life’s work is.
Zaid is an Interaction Designer based in Beaverton near Portland in Oregon, USA who has worked for major companies including Microsoft, Expedia & Intel & if you’d like him to help you understand what energises & inspires you, book a free 30min Zoom call with him at http://zaidhisham.com
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