One of the key principles of business growth is understanding your product-market fit. This can be driven by key brand messages, customers and competitors. To obtain this data, you need to dig. And you need to
NGI Solutions is a research, marketing
NGI Solutions are constantly looking for new ways to help companies build their brand most effectively. Earlier in 2019, they launched their own research panel ‘Northern Voice’ which gives businesses access to a wide range of customers who are willing to share their data with companies to provide genuine feedback.
NGI Solutions is also a registered provider for a number of North East growth funds, meaning they can help some small
So why is data so important? What are some of the key opportunities for businesses?
1. Data can help you make sure you are using the right messages on the right channels
When investing into platforms, you want to make sure you get bang for
You may have heard the terms:
“We need to go digital!” and “We need to be on social media.” However, without objectives and clear drivers, these are unlikely to produce desired results.
To get the most out of your campaigns and platforms, make sure you are sending the right messages to the best audiences at the right place.
To achieve this, start with asking yourself why you do what you do, and explore who may share similar values alongside a willingness to pay.
Next, try and understand where these individuals can be found online (channels usage) and what their key pains and gains are, which can help shape your message. Platforms like NGI’s Northern Voice can be very useful in exploring this market research.
2. Data can help you make informed business decisions
Business decisions are most likely to succeed when they are informed. This means having access to appropriate data that can help balance the pros and cons of your decision most efficiently. Potential questions to ask yourself can include ‘what value will customers derive from the outcome?’ and ‘is this the decision the most cost-effective way to
To get access to the right data, businesses will occasionally have consultations with key stakeholders. In addition, they may use information from existing industry reports and competitors (where public).
“Done correctly research can play an integral part in a communications strategy. In the planning stage of a strategy it allows you to create objectives for your communications plan, identify your current or potential key audiences and gather feedback on past activity. Once activity has begun on a strategy, research can help you check what you are doing is working and evaluate its success.”
– The Importance of Research in a Communications Strategy – NGI Solutions Blog.
3. Measured right, data can help you increase engagement.
Rather than going out to conduct research every time you make a decision, it may be useful to evaluate what data you already have and what you can or should be measuring. Which platforms are actively in use? How are customers responding to your messages now?
When measuring your data, make sure it contributes to your understanding of your customer segments and their pains and gains. This goes beyond measuring numbers. It requires insight
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